Miami Cigar & Company, the exclusive distributor for La Aurora brands in the United States, has just announced the release of the La Aurora Serie 107 Anniversario to mark the company's 107th year of operation in the Dominican Republic. As part of a yearlong campaign to Rediscover La Aurora, 107 retailers across the U.S. will be giving away Serie 107 Robustos on April 30th, with the purchase of at least one cigar of your choice (can be any brand). The list of participating retailers will be available at rediscoverlaaurora.com.
Miami Cigar president Nestor Miranda says, "We have represented La Aurora for over 20 years and feel this is one of the best cigars they have made so far. We believe so much in the 107 that we are giving cigar smokers the chance to try it for free. All anyone has to do is buy a cigar, any cigar, at one of the participating retailers on April 30 and we'll give you a free 107." La Aurora vice president Guillermo Leon adds, "We realize that while our family has been making fine handcrafted cigars for more than a century, some cigar smokers still have not tried our products and others remember when we only made cigars in the mild range. La Aurora has been developing medium to full bodied cigars with full flavor and we want to let people know how we have changed. The Rediscover La Aurora is part of our outreach to those smokers."
The 107, which uses a Sun Grown Ecuador wrapper over 6 year old fillers and binder from Dominican Republic and Nicaragua, will come in boxes of 21 with a suggested retail price between $6 to $8, plus any local taxes. There will be 3 sizes: Robusto (4.5x50); Toro (5.5x54); and a Belicoso (6.25 x 52)
I will be heading to Kremers Smoke Shop in Louisville on Kentucky Oaks day to get mine :-)
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